BooGroup is a full service printing company based in Alexandria. They're well established in the industry providing their service for brands such as Google, BMW and Samsung just to name a few.
In recruitment as a freelancer BooGroup requested proof of my skill, asking me to develop some t-shirt designs for their company.
After some research into the company I developed this design, which was inspired by the following quote from the BooGroup website.
“Behind every great brand; there’s another great brand. The name might seem fresh, but we’ve been with you longer than you think... Welcome to the brand you know so well, perhaps its time we met: BOOGroup”.
Since I was told that BooGroup was planning to branch out into the design and advertising space I did a mockup of their new branch's logo Boo STUDIO in the designs.
The second design is meant to represnt the company’s down to earth qualities and of course a sample of their sense of humor.